In today’s complex and fast-paced business environment, it can be tempting to “just try something” and see what happens. To move beyond wishful thinking and generate tangible results requires specific goals and a well-crafted marketing action plan.
We are believers in balancing thinking and doing. Understanding that working to explore new ideas helps us execute programs and plans that drive more revenue for our clients. We push ourselves and our clients to think early, often and over again. Here you will find some of our latest thinking. We invite you to tap into the following:
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A call to action: Experience the metaverse
It is important for us as communicators to approach new technologies with a healthy mix of skepticism and optimism. Rather than discount them outright, consider innovative technology a call to action. One where it is our job to take that leap of faith so we can understand how and if the solution fits within our work.
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Webinars that generate revenue? It can be done!
Iron Mountain saw an opportunity to educate and lead its audience through this digital transformation. It would use its expertise and thought leadership to engage customers, generate demand and steer its industry forward.
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5 principles for effective B2B content marketing
Meaningful content makes an impact on the reader and leaves them wanting more. Read on for five principles for building B2B content that stands out.
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Körber conquers supply chain complexity
Combining 12 software and automation companies with a footprint spanning six continents requires collaboration on a grand scale – aligning ideas, processes and operations to ensure each organization can integrate flawlessly into one united business.
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5 best practices for building a B2B website
When creating a new website, decisions often focus on the visual. However, a B2B website’s performance and the business outcomes it generates are driven by factors beyond design alone – some of which happen behind the scenes.
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The business of purpose: finding, activating and nurturing your company’s why
Arketi Group believes that if business leaders want to make a difference in the world while establishing a successful, long-lasting company, purpose is critical to making that vision a reality.
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Integrated communications drive brand awareness and engagement for DefenseStorm
DefenseStorm and Arketi collaborated to launch an integrated communications campaign designed to increase brand awareness and engagement for the FinTech.
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A Q&A with Kelly Gay
Arketi Group CEO Mike Neumeier, APR, recently chatted with Kelly Gay, former SVP & GM of IoT Vertical Markets at Sierra Wireless, former Co-CEO and COO at Numerex, and former CEO and President at Omnilink Systems and KnowledgeStorm.
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Top 10 trends from the Tech CMO Roundtable
Arketi Group recently hosted our 15th Annual Tech CMO Roundtable and as usual, the room was abuzz with collegial conversations, informative insights, and plenty to ponder.
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What’s up with B2B digital marketing?
Digital marketing is experiencing a massive transformation and everything that held true a few years ago is no longer the case today.
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Summer Bucket of Fun faves
All good things must come to an end. For now. Alas, Arketi Group’s Summer Bucket of Fun (#SBOF) has gone into hibernation until next spring, and we’ll miss the bright yellow pail dearly.
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Purpose-full
Arketi recently talked with five senior executives to learn how they lead with intention and put purpose into action. Here’s what they told us.
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Time to up your thought leadership game?
More than a million people describe themselves as a “thought leader” in their LinkedIn profiles. That’s a lot of thinking, and leading! And it got us thinking, too – about why so many people claim that title, and what is a good thought leader anyway?
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The perfect partnership: Marketing and Product
Three ways B2B marketing and communication teams can help product management and product marketing teams bring their new offerings to market.
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It’s time for internal communications departments to shine
Current circumstances confirm what internal communications experts have known all along: among the most credible sources of information during a time of crisis are employers.
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High-tech research on a low-tech budget
When you give advice to management on marketing plans, campaigns and messaging, what type of feedback do you receive?
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Four trends shaping B2B engagement
In many ways, B2B marketing is a lot like ice hockey. Forget about the pads, helmets and skates. Thriving marketers and PR pros agree with the advice of Canadian ice hockey legend Wayne Gretzky, whose father Walter once told him: “Don’t skate to where the puck is – skate to where it’s going to be.”
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How B2B marketers should eat the data elephant
Everyone loves data, especially chief marketing officers (CMOs). They’re proverbial kids in a candy store – thrilled with so many choices – but perhaps puzzled by which piece to pick up first.
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How to hire a data geek…even if you don’t know much about data
Data is the new black, at least when it comes to marketing. But while there’s general agreement data is a competitive advantage in B2B marketing, its power is still largely untapped.
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Mobile Labs’ new website drives lead generation growth
When software developers need to ensure their apps and websites perform flawlessly on every kind of mobile device, they turn to Mobile Labs’ best-in-class mobile testing and development solution.
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Thought leadership campaign spotlights executive
There’s no shortage of small business technology experts doling out advice to aspiring entrepreneurs. NCR Silver, the small business division of point-of-sale giant NCR, recognized that its president, Chris Poelma, had a unique background and expertise that would set him apart from the crowd.
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Riskonnect’s thought leadership campaign forges industry category
Riskonnect helps company leadership understand and manage risk across the enterprise, and has become a trusted resource for many of the Fortune 500. But with numerous competitors and new risks flooding the market, Riskonnect realized it needed to position itself as more than a point solution – to become the face of integrated risk management.
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Building a brand for a machine-smart payments protector
Cybercriminals are constantly developing new tactics, attempting to stay one step ahead of banks’ detection and defenses.
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Content marketing drives 8x ROI for Snapfulfil
Within the first year, the results were astounding – for every dollar Snapfulfil spent on Arketi’s marketing efforts, it saw an 8x ROI.
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NRC Health forges visibility after rebrand
In today’s healthcare environment, patients increasingly behave like consumers, “shopping around” and picking and choosing between providers and hospitals.
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Marketing reboot takes GT Software from legacy to leading edge
Mainframes may be perceived by many as old technology, but they still power everything from banks to airlines to power plants. But today, these computing workhorses must interact with newer technology, such as web and mobile apps.
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Cox Business builds awareness, thought leadership in crowded small business arena
Cox Communications is well known for its high speed internet and cable TV services in 18 states nationwide, but this big brand presence at times overshadows its Cox Business division, which provides a variety of services from broadband and phone to physical security systems for 350,000 SMBs in these same markets.
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Marketing Measurements That Matter with Andy Hilton
Measurements That Matter: Communication Andy Hilton of ADP shares how to make sense of the wide range of channels used to market to prospects and to measure the success of a campaign.
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Measurements that Matter with Mike Touhill of Novelis
The Best Marketing Communication Measurements and Methods Marketers work at a breakneck pace today. With thousands of communication measurement tools and hundreds of data points to analyze, it can be hard just to find a starting point, let alone uncover any meaningful insights. If only someone could simplify the task!
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Website Measurements that Matter with Daniel Lemin
Marketing Measurements That Matter: Website You’ve poured time, money and very likely blood, sweat and tears into your new website… now, how do you know it’s delivering? Google Analytics is packed with metrics – more than 200 – so how does one decide which ones to focus on?