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Weekly Reads for March 19, 2012

23 March 2012 by Arketi

Here are our top 10 picks for this week:


Hot trend in PR: Working with startups
 PR Daily
Tech PR is hot—scorching, actually. As tech startups continue to pop up trying to be the next Facetwitgooglepon, they need publicity. So where do they turn? A burgeoning sector of PR firms that specialize in creating buzz for startups, reports The New York Observer.

B-to-b media increase revenue 6.9% in 2011
 BtoB Magazine
Total b-to-b media revenue grew 6.9% to $26.5 billion last year, according to Business Information Network data released by American Business Media.

3 ways to prepare for the changes to Google search
Google is revamping its search results, and the changes will likely affect brands. According to a report in Thursday’s Wall Street Journal, Google results will include more facts and direct answers to searches.

PR pro’s new title: content marketer
 PR Daily
It’s safe to say that we can now start calling PR people “marketers.” We’re not just relating to publics but trying to learn how people tick and why they purchase or pass along something.

Leveraging Current Events for PR Pitching Opps
 March Communications
Capitalizing on current events and relating them to your clients’ expertise, products or services is a great way to engage the media and keep up a steady stream of news and thought leadership.

Branding Overkill: Has SXSW Lost its Cool?
review in the Washington Post got it right in lashing out at the “oppressive” corporate presence and resulting sponsorship fatigue suffered by this year’s festival-goers.

Time magazine unveils the 140 best Twitter feeds of 2012
 PR Daily
Looking for a few more people or organizations to follow on Twitter? Time magazine this week revealed its list of the 140 best Twitter feeds of the year. See who made the list here.

Happy 6th birthday, Twitter! Here are 40 useful tweets for brands
 PR Daily
Wednesday marks the sixth birthday of Twitter. After six years, the social network has more than 465 million accounts, sending roughly 175 million tweets a day. So, to celebrate Twitter’s birthday, we’re giving you a gift. From a story that ran on PR Daily last year, here’s a list of 40 possible tweets to send to your followers.

Quantifying The Intangible Quality Called Buzz
 Lou Hoffman
Ask 10 people to define buzz and you’ll get seven different answers. But how do you quantify buzz for a company, especially one in the B2B space?

5 steps to a successful measurement program
I have an uncomplicated, five-step approach. It might be helpful to you, especially if
you have a small budget and no access to fancy dashboards.

One Response to “Weekly Reads for March 19, 2012”

  1. Meredith L. Eaton Says:

    Thanks for linking to my post, Leveraging Current Events for PR Pitching Opps. Hope you found it informative and useful :)