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Weekly Reads for May 21, 2012

25 May 2012 by Arketi

Here are our top picks for this week:

 

10 basic tech skills every PR pro should know for a crisis
from PR Daily
There are so many technical aspects of your social media crisis plan that need to be executed quickly and efficiently in a crisis. If you’re equipped with a webmaster, IT professional, or in-house Web developer that’s great. However, one thing we know for sure about social media crises is that they tend to happen at the worst possible moments. So what happens if your Web-savvy employee isn’t there that day?

Reversing the Times Square effect
from PRWeek US
Increasingly, we hear clients talk about “engagement.” They want to connect consumers but find it difficult to elevate the brand-consumer relationship to a higher plane. This hit home for me the other night as I walked through Times Square after a Broadway show. Although it was 11:15 p.m., the square was lit up like midday. We were bombarded by lights and flashing signs and giant brand names — all competing for our attention.

SEO for PR: Google’s ‘Penguin’ update could affect your search results
from PR Daily
On April 24, Google announced an update to the way it ranks web pages. The update is called “Penguin” or the webspam update. Since the Penguin update, some brands may have seen changes in the way their articles or websites rank in Google, but for the most part, sites which adhere to Google’s SEO guidelines or quality guidelines should be safe from any serious changes to their organic search traffic and rankings.5 benefits of Twitter’s new ‘Stories’ email
from Ragan.com
Twitter announced a new email delivery service called “Stories” where you can receive a weekly email digest delivered to your inbox. The weekly summary will feature “the most relevant Tweets and stories shared by the people you’re connected to on Twitter,” according to Othman Laraki, director of growth and international at Twitter. The email will be in digest format similar to its “Discover” feature with its140-character signature.

Fave How To: Predict what online content will go viral
from Sarah’s Faves
Why are certain pieces of online content more viral than others? That’s what Jonah Berger’s and Katherine L. Milkman’s recently released research shows us. he research pair looked at data from all New York Times articles published over a three-month period and how emotion shapes virality. Most striking? POSITIVE CONTENT IS MORE VIRAL THAN NEGATIVE CONTENT.

Learn how to make simple infographics for PR or for fun
from The Publicity Hound’s Blog
If you’re on Pintereset, you’re probably noticing all the really cool infographics, from the big, fancy ones that cost several thousand dollars to the sticky notes that include pithy sayings and quotes.

How can email marketing contribute to a customercentric marketing strategy?
from BtoB Magazine
In a recent IBM study, CMOs acknowledged that to remain relevant they must understand the individual, not the audience. They must speak to each person in a give-and-take, one-to-one dialogue. Email remains the most effective channel to fuel such personalized and relevant communication with individuals across your sales funnel.

A simple, one-minute exercise to eliminate ‘ums’ and ‘ahs’
from Ragan.com
So, um, this story is … ah … about vocal flotsam, which is, like, the garbage words that some speakers drop in their presentations unknowingly. You saw them in the previous sentence: “um,” “ah,” “like.” Last summer, media trainer Brad Phillips shared one easy trick to eliminate these verbal tics.

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