Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

CMO Council study: Content has significant impact on buying process
from BtoB Magazine
A new study by the Chief Marketing Officer Council found that 87% of b-to-b buyers said online content has either a major or moderate impact on vendor preference and selection.

Where Do Marketers Get Leads?
from HubSpot’s Inbound Internet Marketing Blog
Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads come from. After all, that’s where it all starts, right?

3 ways video helps with PR
from PR Daily
Overall, research estimates that video views among Internet users grew by 23 percent over the past year. So what has this to do with public relations? Here are three ways engaging video can help with any public relations efforts.

Social Media is Key to B2B Content Marketing
from Social Media Today
A recent study confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.

Tips From a Reporter on Great PR Writing
from PR News
We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in PR writing—not just press releases, but also corporate letters, comments from executives, and more. So here goes, more or less in the order of importance.

Use Google+, Are You Serious?
from Social Media Today
You are a business and you think Facebook and Twitter are the best social networks to be on? You aren’t alone in thinking that, but have you considered using Google+ ? With well over 300 million active users, it’s time we showed Google+ some love.

How to Use the LinkedIn Contacts Feature
from Social Media Examiner
Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.

8 Questions To Help You Define Your Content Strategy
from B2B Marketing Insider
The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. So, we have all have a content problem, whether we have accepted it or not. We need to create more of the kind of content our customers are looking for and less of the stuff no one reads, or acts upon.

Infographic: How to make messages stick with your audience
from Ragan.com
It may seem hard to create sticky messages, but it doesn’t have to be. One Leap created an infographic based on the principles from “Made to Stick,” a book that explains how you can ensure your messages break through the clutter. Here are a few pointers.

Merging email with social, mobile efforts
from BtoB Magazine
Integrating social, mobile and email marketing efforts can be complicated, but it’s increasingly important for marketers that want to connect with customers and prospects.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

16 Remarkable Web Analytics Guides, Tips and Techniques
from Business 2 Community
How can you measure all of the sources that contributed to a conversion–not just the last click? Which Google Analytics metrics are most important? How can you take action on analytics reports? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year.

Where Do Marketers Get Customers? [Data]
from HubSpot’s Inbound Internet Marketing Blog
Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, “give the people what they want.” And the people want benchmark data.

Email analytics: 3 best practices to live by
from BtoB Magazine
Marketers today can use more media channels than ever to reach their target audiences, but along with that opportunity comes a significant challenge: the need to track prospects who move from one device to the next and back again.

How to Write a Website Header Like a Copywriting Pro (and Why You Need an Awesome One)
from Business 2 Community
Your header/opening statement is the most important piece of content on your entire site. It creates an impression on your web designer who uses that impression to design your website. Basically, it’s very important to get it right.

Out with the sales funnel, in with the cocktail shaker
from BtoB Magazine
Sales and marketing frameworks can be useful, and there is no more commonly used framework than the traditional “sales funnel” that we all know and love.

19 things you need to know about the #NewGooglePlus
from Ragan.com
Recently, at the Google I/O 2013 conference, Google announced many exciting changes for various parts of its platform. The bulk of the upgrades this year centered on Google+.

Email Marketing: Your questions about personalization and length
from Marketingsherpa Blog
In this MarketingSherpa blog post, hear feedback on email marketing questions submitted by your peers and answered by Rich Fleck, Vice President of Strategy, Responsys. Learn about personalization in emails and how long email copy should be.

7 fastest growing industries in America right now…and they’re all related to tech
from Sarah’s Faves
Analysts at IBISWorld compiled a list of standout industries based on their annualized revenue growth over the past 10 years (and performance expected through 2018). Guess what? All of the top industries were in some way related to tech.

Content Curation for Lead Nurturing
from Modern B2B Marketing – Marketo Best Practices Blog
By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

Facebook to launch verified pages
from PRWeek US
Facebook is following in Twitter’s footsteps by launching verified pages that allow people to identify authentic accounts of brands and celebrities on its network.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts
from HubSpot’s Blog
We’ve compiled the ultimate resource of charts and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing.

Marketing + technology = competitive advantage
from BtoB Magazine
Marketers and information technology departments are joined at the hip today, with IT leaving behind its singular focus on back-office operations and increasingly enabling customer information and service.

4 ways to reinvent your brand
from Ragan.com
How can people or companies reinvent their brands? What does it take to remake who we are and how people perceive us?

7 challenges that marketers face
from PR Daily
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Information sources (conferences, blogs, etc.) consistently address these challenges, yet many issues persist. Here are the seven difficulties for today’s communicators, each followed by an idea or three about how to address them. Please add your own thoughts in the comments section.

15 Actionable Takeaways From Social Media Marketing World 2013
from Social Media Examiner
Did you miss Social Media Marketing World in April? Or perhaps you were there but weren’t able to attend all the sessions you would have liked to. In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event. Here’s what they had to say.

Value Proposition: 4 questions every marketer should ask about value prop
from Marketingsherpa Blog
In this MarketingSherpa live blog post from Optimization Summit 2013, learn four questions every marketer should ask about value propositions. View the details from their session, “Value Proposition: How to turn that shiny, new value prop into a high-performing page.”

Want to Increase Website Conversion? Fix These 5 Problems
from Social Media Today
Consumers, aided by social, mobile and internet technologies, are expecting more from the brands with whom they choose to do business. They are beginning to define a brand mostly, if not solely, by its online presence. To offer value and increase website conversion, make sure you fix these any or all of these five elements if they are broken.

BtoB study: Social media marketing reaches maturity
from BtoB Magazine
Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity. A new study by BtoB found that 47% of b2b marketers are “very involved” or “fully integrated” with social marketing, up from 28% last year, and fully 96% of all marketers are engaging with social media in some fashion.

11 Checks to Ensure Your Facebook Page is Up-to-Date
from Social Media Examiner
How long has it been since you’ve reviewed your Facebook Page? Are you taking advantage of the latest Facebook features? It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.

What are the two most USELESS slides in a sales pitch? The answer here:
from Sarah’s Faves
If the world’s leading information technology research and advisory company says it, then it must be true. Vice-President at Gartern, Rolf Jester shares the two most useless slides that can ruin your next sales pitch. Here they are: ANSWER: Common differentiators slide; and Partner logo slide.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

Google+ Resources to Help You Create a Strategy for Success
from Social Media Today
A successful SEO campaign includes a Google+ strategy, yet many companies are still not thinking about Google+ as such a crucial aspect for SEO. Your typical social media benefits are obvious—on-site engagement, targeted messages, connections and referrals, etc.—but the benefits in terms of ranking on a SERP are still being ignored.

Why is Facebook Blue? The Science Behind Colors in Marketing
from Fast Company
There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really?

6 ways PR pros are like salespeople
from PR Daily
I once told a young family member to learn to sell, because “you’re always selling something to someone”—as I’m doing now, trying to get you interested in whatever I’m going to type below. Here are six ways that PR pros are like salespeople:

50 Best Websites of 2013
from Techland
As a wise-but-forgotten person once pointed out, any book you haven’t read is a new book. With websites, it’s the same thing. So when we TIME editors publish our annual list of our favorite sites, as we’ve been doing for a decade now, our overarching goal is to tell you about a bunch that are new to you — whether they’re just-launched start-ups or underpublicized gems.

The Infinite Scrolling Website Trend…Are You In?
from Business 2 Community
Infinite scrolling is a cool technique that is starting to emerge more across the web and seen on social media sites like Pinterest. When implemented properly, infinite scrolling allows for greater content exposure and a simple way to navigate through a site – overall enhancing the user experience.

Tech companies to increase marketing budgets 3.7%
from BtoB Magazine
Technology companies expect to increase their marketing budgets 3.7% this year over last, according to IDC’s “2013 Tech Marketing Barometer,” released earlier this month.

SEO for PR: Gauging the success of content marketing
from PR Daily
Over the last several years, Google has evolved search to include several types of content in the results. This view has been deemed “Universal Search” and can include locations, websites, images, social media pages, blogs, reviews, and news stories within the top results.

Help your brand get the most out of LinkedIn
from Ragan.com
The Wall Street Journal surveyed 835 small-business owners and asked which social media network could help their business the most. According to the results, 41 percent of small businesses said LinkedIn could be beneficial to their companies, compared with 3 percent saying the same of Twitter and 14 percent of Facebook.

Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
from Marketo Best Practices Blog
Our goal is to provide you with steps to help you recover (and uncover) a strategy for lead nurturing that actually works and get over the reluctance of using an agency for lead nurturing. We’ve gleaned insight from the famous 12-Step program and have adopted the following 6-Step Program to coping with your lead nurturing failures.

Email open rates average 19.7% last year
from BtoB Magazine
Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

3 Social Media Tools That Improve the Sales Cycle
from Social Media Examiner
Do you want more leads from your social efforts? Did you know there are great social media tools that make the sales process easier? In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.

Study Shows Producing Enough Content is Marketers Biggest Challenge
from Business 2 Community
According to a new CMI research report, the 2013 B2B Content Marketing Benchmarks, Budgets and Trends, the biggest challenge for marketers this year has been producing enough content, with 64 percent overall listing that as a challenge, and 29 percent saying it’s their biggest challenge of all.

Mobile, tablets drive U.S. paid search spending
from BtoB Magazine
Total paid search advertising spending across Google and Yahoo-Bing increased 21.6% in the first quarter compared with the year-earlier period, according to a report from search marketing agency the Search Agency.

How social media managers should react when tragedy strikes
from Ragan.com
Social media was and is, at its core, a vehicle for human connection. That’s exactly what social media managers need to remember when dealing with horrible tragedies such as the Boston Marathon bombings. We often talk about having a communications plan in place for a crisis, and although that’s always important, the most important thing to remember is to act like a human being.

7 tips for email marketing to mobile audiences
from PR Daily
While the format of email hasn’t changed much since it was introduced, how we’re consuming such content has—people check their emails on their computers and mobile devices. With that in mind, it’s important to adapt your content so that it’s accessible to both audiences.

How to Boost Engagement on Your LinkedIn Company Page
from Social Media Examiner
Are you leveraging your LinkedIn Company Page as best you can? In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.

Marketing Transformation: 3 Leadership Skills You Need To Succeed
from B2B Marketing Insider
As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Simple advertising campaigns and tactical approaches to gain new customers are no longer enough. CMOs see the need to define the vision and path to real marketing transformation.

Value Proposition: 3 techniques for standing out in a highly competitive market
from Marketingsherpa Blog
Marketing in highly competitive environments can be difficult as pressure mounts to stand out amongst fierce competitors in a constantly shrinking market space. Read further for three ways you can use value propositions to differentiate your marketing in a crowded marketplace.

Is Google+ the place to be?
from BtoB Magazine
The traditional criticism of Google+ since its founding two years ago has been that few people use it. According to this narrative, the main reason to join Google+ is not so much for social marketing but to enhance a company’s organic search results, courtesy of its integration with the Google search engine.

Email Marketing: Segmentation, integration, automation and personal interaction
from Marketingsherpa Blog
In this MarketingSherpa blog post, we heard feedback from one of the previous Chart of the Week discussions on LinkedIn. Read on to hear from four of your peers on the subject of email marketing.

How do you make your webinars stand out when everyone is doing them? If this question leaves you scratching your head, then you’re not alone.

Many B2B marketers are struggling to reach optimal webinar registration numbers. With some best practices from BtoB’s “Annual Webinar Benchmarks Report,” you can make your webinar a must attend.

1. Use the right tools

According to the report, the four most effective tools (in order) for driving registration are informational emails, website promotion, emails from sales and third-party endorsement. Together, these four tools contribute to about 80 percent of leads.

Interestingly, the report found that social media was not as effective in driving registration. This is not to suggest that you should ignore social media when promoting your webinar, but if you have limited time or resources to invest, you shouldn’t focus all of your effort on Twitter, Facebook or LinkedIn.

2. Choose the right timing

You want to start your webinar promotion more than one week in advance, but anything outside of two weeks is too far out. The report found that 36 percent register one week before the webinar and 64 percent register the week of the webinar – 21 percent of which register the day of.

If you start you webinar promotion 10 days in advance, you can hit your email list three times without overwhelming the inboxes of your clients and prospects. Which brings us to the third benchmark…

3. Send the right emails

The report found that some days are better for sending emails than others, with the optimal days for promotional emails being Tuesday and Wednesday. When sending multiple promotional emails for the same webinar, it is a recommended best practice to vary the content and try promoting from different angles.

For example, send one design email from the company with an overview of the webinar; one personalized, text-only email from the presenter; and one final reminder email the day of the webinar with only the need-to-know information. We’ve tried a similar approach at Arketi and have seen great results!

While nothing can save a webinar with poor content, these benchmarks and best practices for driving registration will get people signing up. Then all you have to do is keep them there with an engaging, informative presentation.

The following post is from our good friend and Technology Tweet Tournament competitor Ricky Steele.

A number of people have asked me why I would spend so much time trying to win a competition that awards no prize. My reason is simple, I am not trying to win for a prize or win for my ego although some might question that last part. My reason for participating is to share all the great things happening in the technology community in the only state I have ever lived, Georgia.

The URL: http://ow.ly/iWMlC is for the 2013 State of the Technology Industry Report created by the Technology Association of Georgia.  A lot of time, energy, and funding was involved in creating this report and it should be read by everyone interested in the Georgia Technology community. VC Funding, M&A Activity, Trends, New Company relocation and so much other important information can all be found in this report.

In a 140 character Twitter message you just can’t share the whole story. I hope in our excitement and hype to receive your Re-Tweets, you did not miss the focus for the tournament.

I am confident that a high percentage of you Re-Tweeted my post for no other reason than our friendship. For that I am grateful and very thankful. Heck, I am blessed!

I don’t know how many folks read the report or even knew there was a report: http://ow.ly/iWMlC. I created this blog post to put the focus on the report. Get excited about Georgia technology and discover #WhereGALeads.

I want to thank Tino Mantello at TAG and my friends at Arketi, especially Mike Neumeier and Ashley Biondich for including me in the competition.

To read Ricky’s full post as shared on his blog, click here. To view the online interactive bracket for the Technology Tweet Tournament, visit http://techtweettournament.com/.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

5 PR lessons from March Madness
from PR Daily
You probably don’t need to be a basketball fan to experience the hoopla of March Madness. In preparing for the upcoming tournament, consider the following five lessons that PR pros can learn from the “Big Dance”:

9 tips for placing that op-ed your CEO wants you to write
from Ragan.com
If you want to land a piece in the Journal—or even The Canton Repository—start with a compelling argument. Op-ed page editors can tell you all about the panic-attack-inducing mush that clogs their inboxes every day. Here’s how to stand out. The following tips apply equally to online publications such as Slate or The Huffington Post.

3 Ways to Start Using Google+ (Before it’s Too Late)
from Social Media Today
Google+ isn’t supposed to be Facebook or Twitter. Instead it’s a “social spine”, a virtual identity that connects you to everything else online.

Google Rewriting Page Titles: Time to Brand Up?
from Social Media Today
It seems Google has started tweaking page titles with one apparent intention: to promote branding. But what happens when Google starts rewriting our page titles; are they saying our page titles are unsatisfactory? And if we don’t start rewriting them, are we going to suffer a ranking loss?

20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]
from HubSpot’s Blog
Not all calls-to-action are effective at converting your visitors. To help you get a handle on some of the most critical CTA best practices, this post will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn’t) with CTAs.

Using social media to shorten the sales cycle
from BtoB Magazine
B-to-b sales professionals spend their days finding, calling on and following up with new prospects. Experience has taught them that people do business with people they like and trust.

State of the News Media 2013
from March Communications
Earlier this week, Pew Research Center’s Project for Excellence in Journalism released its State of the News Media 2013 report, examining the performance of newspapers, network television, local TV, magazines and online, among other branches of media. This year, the report demonstrated some significant challenges for media.

8 more phrases to nix from press releases
from Ragan.com
Press releases are great promotional tools, but they’re only as effective as the words used to create them. In January, I shared five words never to use in a press release. This is a follow-up with suggestions gleaned from the comments to the story as well as observations inspired by the thousands of press releases I’ve read while working at PR.com.

10 ways to make your content more shareable
from PR Daily
It’s one thing to create content, and another to get it out there so others can read it. What are some things you can do to make your content more shareable? What can you do to get people to read it and pass it on to others? Take a look at this list:

Infographics, Comics and Memes: 3 Ways to Engage Your Audience
from Social Media Today
Visuals trump text when it comes to social engagement, so the message to marketers should be clear: a great social media marketing strategy must use visuals. Three types of visuals to consider when posting status updates are infographics, memes, and comics.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

4 Buyer Trends That Will Shake Marketing in 2013
from Social Media Today
Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.

Gartner study finds digital marketing spending averages 2.5% of revenue
from BtoB Magazine
U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
from B2B Lead Blog
According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report, only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance.

Using News Releases to Boost Your Online Visibility
from Social Media Today
There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility.

YouTube unveils new layout for brand channels
from PR Daily
YouTube released its new channel layout, YouTube One Channel, last week. The updates give brands the opportunity to personalize and organize their page in ways that are very different from previous user capabilities. Here are a couple of tips for handling the new changes and optimizing the new options available:

7 habits of highly successful speakers
from Ragan.com
Do you ever wonder what makes some speakers so successful? Have you ever been in awe of a speaker and pondered, “How did she do that?” The answer is through a lot of work. Successful speakers know speaking is hard work. There’s no shortcut to success. Get out there and speak. Share your message. Speak as often as you can.

Why Twitter Is Your Best Shot with Reporters
from TheGutes
Screened phone calls and unanswered emails are a commonality for us PR pros representing less renowned companies. The good news is that there is much more effective way to reach reporters nowadays. Twitter might not be sexy, but it can be a loyal friend when it comes to making connections with reporters.

Pinterest Launches Free Analytics Tool for Business Accounts
from HubSpot’s Blog
You remember a few months back when Pinterest rocked marketers’ worlds by introducing business accounts? Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Here’s what Pinterest’s analytics tool looks like, and how to use it!

How to Measure the ROI of Your Marketing Programs
from Marketo Best Practices Blog
Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “Did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI)?”

Is Personal Branding The Future Of Marketing?
from B2B Marketing Insider
Whether we realize it or not we are all our own brand and we are marketing our own brand every single day. And now, in the digital-social-media-gone-wild world we live in, our personal brands are more often than not, public record.

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy!

Guest Blogging Vital to Any SEO Campaign
from Social Media Today
How does one go about obtaining relevant, authoritative links to their website these days? Getting relevant and authoritative sites to link to yours is the biggest factor in SEO.

5 Ways to Improve B2B Landing Pages
from Business 2 Community
According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effective channel for generating revenue. However, more than 60% of B2B marketers report that their greatest marketing challenge for 2012 was generating more leads. To efficiently boost revenue in 2013, focus on generating more leads by improving your landing pages.

Email Marketing: What are the top three steps for effective email marketing?
from Marketingsherpa Blog
Email marketing is a process that takes time and testing to truly understand and perfect. While there are many tips, tricks and ideas marketers can utilize to aid their efforts, these three steps are at the top of the list for effective email marketing. Read on for these steps as well as related resources to aid your email marketing campaigns.

19 Sure-Fire Ways to Amplify Your Social Reach
from HubSpot’s Blog
You can scale your social media lead generation if you do one thing extremely well: Grow your social media reach. This post will give you 19 solid tactics you should always be keeping in mind to grow your social reach.

Report sees lack of social media-business alignment
from BtoB Magazine
Six months ago, your company charged into social media with Facebook, Twitter and YouTube accounts, eager to cash in on the bounty of word-of-mouth goodness that happens when employees and customers sing your praises.

Google+ Rolls Out Profile and Page Improvements
from SocialTimes
Google+ has improved the look and functionality of its personal profiles and business pages based on user feedback, the company announced today. Here’s what’s new:

8 Business Principles That Never Go Out of Style
from Inc.
Competing is a fact of professional life: with other businesses, other products, other people. It’s not a zero sum game, but it is a game we all try to win. Smart people win a lot. Smarter people win even more often. Continually striving to gain more experience, more experience, and more knowledge is the second-best way to succeed.

9 Ways That PR Pros Can Capitalize on Infographics
from PR News
While making complex infographics can take time and money to produce—and may require input from researchers sales personnel, database managers and designers—, sometimes you can draw the idea on the back of a Starbucks napkin and get by with the help of a single designer.

The Marketer’s Guide to Developing a Strong Brand Identity
from HubSpot’s Blog
It may seem like a fluffy concept, this branding business, but we’re going to try to put some structure around it so any marketing team could get started defining their company’s brand.

Facebook unveils changes to news feed: What does it all mean?
from PR Daily
On Thursday, Facebook CEO Mark Zuckerberg and team unveiled highly anticipated changes to the social network’s news feed that put greater emphasis on images and personalizing information.