Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now.
However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort to incorporate Influencer Marketing in the marketing mix for B2B companies we have complied a list of some of the top influencers across a few key B2B technologies.
Check them out and see if any of these might be right for your organizations.
If you are a B2B influencer let us know. We’ve built our own network of recognized B2B tech influencers, and we are always looking for more subject matter experts.
Some to the top B2B tech influencers around today by industry are as follows:
- Cyber Security
- Enterprise Mobility
- FinTech
- Health IT
- Marketing Technology
- SharePoint
- Small Business Technology
- Supply Chain
Cyber Security
Founder & CEO of Security Weekly. The Security Weekly mission is to provide free content within the subject matter of IT security news, vulnerabilities, hacking, and research. We strive to use new technologies to reach a wider audience across the globe to teach people how to grow, learn, and be security professionals.
Graham Cluley
Graham Cluley, public speaker and independent computer security analyst. He’s been working in the computer security industry since the early 1990s, when he worked as a programmer, writing the first ever version of Dr Solomon’s Anti-Virus Toolkit for Windows. Subsequently he was employed in senior roles by Sophos (where he founded the Naked Security blog) and McAfee. In 2011, he was honoured to be inducted into the Infosecurity Europe Hall of Fame.
Dr. Eric Cole
Dr. Eric Cole is an industry leader in cyber security and information technology, with more than 30 years of experience. He is the Founder and Chief Strategist at Secure Anchor, a consulting company providing cutting-edge information protection services to government, military, energy, IT, legal and Fortune 500 industries. Dr. Cole specializes in helping his clients build a dynamic defense in the right areas of security to prevent security breaches, and also works in research and development to advance information systems security.
http://www.drcolekeynotes.com/contact-us/
Brian Krebs
Brian Krebs worked as a reporter for The Washington Post from 1995 to 2009, authoring more than 1,300 blog posts for the Security Fix blog, as well as hundreds of stories for washingtonpost.com and The Washington Post newspaper, including eight front-page stories in the dead-tree edition and a Post Magazine cover piece on botnet operators. After his home network was overrun by a Chinese hacking group in 2001, he decided to learn as much as he could about computer and Internet security, and read most everything on the subject that he could get his hands on at the time. It’s an obsession that hasn’t let up.
Robin Wauters
He is a seasoned European technology journalist and founding editor of Tech.eu, a new digital publication dedicated to covering the EU tech industry in depth. He was formerly European Editor of The Next Web, and before that a senior editor at TechCrunch (acquired by AOL in 2010).
Enterprise Mobility
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet’s sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He’s a graduate of the Columbia School of Journalism and the University of Delaware.
Daniel DiMassa
Daniel DiMassa focuses on mobile app adoption not developing or mobile app UX/UI. This all started when he turned his passion of becoming a mobile app expert in to a reality. All starting by reading every single mobile app and enterprise mobility press release and breaking news, up to ten Google Alert-ed articles a day for over a year. He started blogging this adventure here on EnterpriseAdoption.
http://enterpriseadoption.com/
MaribelLopez
Maribel Lopez is a sought-after business advisor, speaker, writer, and entrepreneur. In 2015, she co-founded the Emerging Technology Research Council with Propelics. Maribel is also an author and columnist. John Wiley and Sons published her book titled “Right-Time Experiences: Driving Revenue with Mobile and Big Data” which is now in print in several languages. She’s also a regular contributor to Forbes.com and TechTarget publications. Before founding Lopez Research, Maribel was a respected analyst for more than ten years at Forrester Research. She also worked as an analyst for International Data Corporation and gained practical marketing and operations experience while at Motorola and Shiva Corp.
Harry McCracken
Harry McCracken is technology editor for Fast Company and the founder of Technologizer, a website about personal technology. He was an editor at large for Time, covering technology, from February 2012 to June 2014. McCracken is also a former contributing editor at CNET.
Christina Warren
Christina Warren, Senior Tech Analyst for Mashable. As a journalist, she’s covered technology and entertainment—and the intersection between the two—for a number of publications. She appear frequently as an expert guest and pundit on CNN, Bloomberg, CNBC, MSNBC, Fox Business Network, and more. She also speaks at universities and conferences on topics spanning mobile technology, new media in journalism and entertainment, social media ROI, personal branding, and evolving Web trends.
She isa hardcore geek with a penchant for pretty dresses—and a knack for explaining emerging technology to a wide audience in language that is easy to understand.
http://www.christinawarren.com/
FinTech
David G.W Birch is an internationally-recognized thought leader in digital identity and digital money; Named one of the global top 15 favorite sources of business information (Wired magazine); One of the top ten most influential voices in banking (Financial Brand);
One of the top ten Twitter accounts followed by innovators, along with Bill Gates and Richard Branson (PR Daily); Named one of the “Fintech Titans” (NextBank); Voted one of the European “Power 50” people in digital financial services (FinTech Awards); Ranked Europe’s most influential commentator on emerging payments (Total Payments magazine).
Oliver Bussmann
Oliver is Founder and Managing Partner of Bussmann Advisory, he advises enterprises, top-tier consultancies, and financial services companies looking to stay ahead of the digital disruption curve. As a globally recognized thought leader in FinTech, blockchain, artificial intelligence and enterprise mobility, Oliver has held influential CXO roles across industries, including at UBS, SAP, Allianz, Deutsche Bank, and IBM, where he managed large-scale transformations.
https://www.bussmannadvisory.com/
Chris Gledhill
Chris Gledhill regularly ranks #1 top global FinTech influencer and often speaks and writes about FinTech, Banking and the future of financial services. Chris was lead mobile architect and led the disruptive innovation labs at Lloyds Banking Group before becoming CEO and Co-Founder of FinTech Startup Secco. Chris has both a technical & business background with expertise spanning a wide range of disruptive technologies including Blockchain, AI, API, Big Data, Deep Learning, Virtual Reality, CryptoCurrencies, Biometrics, Mobile & Wearables.
https://www.linkedin.com/today/author/chrisgledhill
Chris Skinner
Chris Skinner is known as an independent commentator on the financial markets and fintech through his blog, the Finanser.com, as author of the bestselling bookDigital Bank and its new sequel ValueWeb. In his day job, he is Chair of the European networking forum: the Financial Services Club. He is on the Advisory Boards of many companies including Innovate Finance, Moven and Meniga, and has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), one of the Top 5 most influential people on BankInfoSecurity’s list of information security leaders, as well as one of the Top 40 most influential people in financial technology by theWall Street Journal’s Financial News.
Jack Shaw
Jack Shaw is Co-Founder and Executive Director of the American Blockchain Council. As such, he is a leading expert on the strategic business implications of Blockchain technology. Jack Shaw has been a Technology Futurist for over 30 years – helping others to understand the impact of emerging technologies. He is a world-renowned Keynote Speaker. He was recently voted one of the World’s Top 25 Professional Speakers by over 27,000 meetings planners, executives and conference attendees – the only Technology speaker to be accorded this recognition.
https://americanblockchaincouncil.org/
Health IT
Alex is the Managing Director at The EarthWorks and one of the world’s leading experts at the intersection of health and technology. For the last 15 years he has lead the digital transformation of healthcare, both from within the industry at Johnson & Johnson and servicing the industry by founding and leading the multiple award winning and highly acclaimed agency The EarthWorks.
http://www.the-earthworks.com/
Scott Mace
Technology & healthcare writer/journalist. Blogger, http://maceonhealthcare.blogspot.com . Chairman of the board, @CalConnect.
http://maceonhealthcare.blogspot.com/
Dr. Kevin Pho
KevinMD.com shares the stories and insight of the many who intersect with our health care system, but are rarely heard from. Thousands of authors contribute to KevinMD.com: front-line primary care doctors, surgeons, specialist physicians, nurses, medical students, policy experts. And of course, patients, who need the medical profession to hear their voices. Founded in 2004 by Kevin Pho, MD, KevinMD.com is regularly cited in major media
Shahid Shah
Shahid Shah is an award-winning Government 2.0, Health IT, and Medical Device Integration software expert and internationally-recognized thought leader with over 27 years of technology strategy, software engineering, entrepreneurship, speaking, and writing experience. He’s a serial entrepreneur that has co-founded and led Netspective.com, Physia.com, InfluentialNetworks.com, HealthcareGuy.com, HITSphere.com, and simplifyMD.com within the last few years; he has another two stealth startups in the works. His primary responsibility is as CEO of Netspective Communications, a computer software architecture & engineering firm delivering custom software for in-house, outsourced, or offshore solutions. Shahid also serves as a senior technology advisor to OMB’s Budget System Branch, the eGov Budget Formulation & Execution Line of Business (BFELoB.gov), Veterans Affairs (VA.gov), OSEHRA.org, and Millennium Challenge Corporation (MCC.gov).
Dr. Mike Rucker
A product of the Internet boom in the 1990s Michael Rucker has been a technology strategist for almost his entire professional career. He entered the world of health technology six years ago when he joined the French cognitive science company SBT. Michael’s passion is not solely ground in physical well-being—as a charter member of the International Positive Psychology Association he is also passionate about how technology and innovation is improving mindfulness and psychological well-being. When Michael is not writing on the subject of health technology, you might find him speaking about digital health and workplace wellness at events like the International Health, Racquet, and Sportsclub Association Convention or the Quantified Self Conference.
Marketing Technology
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, and writer.
Larry Kim
Founder of WordStream, Inc – The leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs approximately 200 people, and manages nearly a Billion dollars of ad spend on behalf of customers.
Top columnist at Inc. Magazine, Medium, Search Engine Land, Social Media Today, etc. Key Interests include: AdWords/PPC/SEM, Social Media Ads (Facebook/Twitter), Entrepreneurship & Start-ups. Currently CEO of MobileMonkey.
https://www.linkedin.com/in/larrykim/
Flint McGlaughlin
Dr. Flint McGlaughlin is the founder of MECLABS, the world’s largest independent research institution focused on offer response optimization. His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion. Dr. McGlaughlin has written or edited more than 250 articles and texts, he has won multiple awards including Harvard’s Speaker of the Year, and he has been quoted in more than 10,000 online and offline sources.
Danny Sullivan
Danny Sullivan search background
Danny Sullivan is an analyst and journalist who has covered the search marketing, digital marketing and technology space since 1996.
Ted Rubin
Ted is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship.
SharePoint
Christian Buckley is Founder & CEO of CollabTalk. He is an award-winning and globally-recognized author, technology evangelist, and 7-time Microsoft MVP. Prior to CollabTalk, Christian served as Chief Marketing Officer of a SharePoint ISV, and in the role of Chief Evangelist he was instrumental in the acquisitions of two other leading ISVs. He is the co-author of three books on SharePoint, and three on software configuration management and has a long entrepreneurial history, including forming his first software company while earning his MBA in Technology Management, and sold the company to Rational Software in 2001.
Joel Oleson
Joel played a pivotal role in the success of Microsoft SharePoint as the first full time employee hired in IT to deploy and manage it at Microsoft in 2000. He would later manage the collaboration team at Microsoft which included file shares, personal storage, and the global SharePoint platform. He was a key solution architect for the first beta of SharePoint Online prior to popular Office 365. As a Senior Product Manager on the SharePoint team, he managed the IT audience and was the voice of the IT professional for SharePoint. Since his time at Microsoft he’s been part of a few startups and a massive nonprofit, designed SharePoint products, run enterprise collaboration engineering and dev teams.
Jeff Shuey
Jeff is business advisor, mentor and community engagement expert. He has spent most of his career in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing, Business Development and Community Engagement expertise to audiences around the world in speaking engagements and via his writing.
He has worked for Microsoft, Kodak, and K2.
Jeff Willinger
Jeff is a Microsoft MVP and an internationally recognized online influencer, analyst, and expert on all things web collaboration, enterprise social networking, and enterprise IT strategy and has been named one of the top SharePoint and Office 365 personalities for past five years. He is called a character with character and an early adopter of enterprise 2.0 technologies, social media content and marketing, e-commerce; community building, change management, and engagement.
https://www.linkedin.com/in/jeffwillinger/
Tobias Zimmergren
Tobias is an energetic, focused and business-minded guy with a lot of experience in the Microsoft product stack. During the last few years he has been fully dedicated to working on Office 365, Azure and ASP.NET solutions for the enterprise. He has been involved in a lot of different projects, including SharePoint and Office 365 projects. Mainly as lead developer, solution architect and the bridge between business and technology. Recently he joined Rencore full-time as a technical Product Owner for their Cloud Offerings. He has been honored with the Microsoft MVP award for eight years consecutively for my efforts in the Office 365 and SharePoint online and offline communities. To add on that, he has also received the Top 25 SharePoint Influencer and Office 365 Influencer designation several times over the years. He is the organizer and co-founder of SSUG – Sweden SharePoint User Group.
Small Business Technology
Melinda F. Emerson, known as SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 15 years and is an internationally known keynote speaker. Melinda’s small business advice is widely read reaching more than 3 million entrepreneurs each week on the internet. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners.
http://succeedasyourownboss.com/
Ramon Ray
From more than 20 years of personal and proven experience, Ramon knows the secret to standing out, getting noticed and making money. As a four-time entrepreneur, Ramon knows what it takes to be a successful entrepreneur. As a best-selling author, Ramon knows the ins-and-outs of guerilla marketing. As a global speaker Ramon makes each talk personal and relevant to his audience.
Matthew Toren
Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He’s based in Vancouver, B.C.
Gary Vaynerchuk
Gary Vaynerchuk is a serial entrepreneur and the CEO and co-founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary rose to prominence in the late 90’s after establishing one of the first ecommerce wine sites, WineLibrary helping his father grow the family business from 4 to 60MM in sales. He is a venture capitalist, 4-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber.
https://www.garyvaynerchuk.com/podcast/
Martin Zwilling
Marty Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. Marty has more than 30 years of experience and demonstrated results as an executive in Software Engineering, Product Management, and Marketing. He has led technical business transformations, done due-diligence and funding analysis for investors, provided mentoring for new technical executives, and held a wide range of professional and management roles. He is an Executive in Residence at the Thunderbird School of Global Business, a member of the Arizona Technology Investors Forum (ATIF) Angel group, the Arizona State University Venture Catalyst program to mentor entrepreneurs, and a member of the Advisory Board for several startups.
http://blog.startupprofessionals.com/
Supply Chain
Ranked Number 16 in SAP‘s Supply Chain Influencers and recognized as one of the top 1% of consultants worldwide, Lisa Anderson has deep experience helping manufacturers and distributors maximize value. Lisa is the founder and president of LMA Consulting Group Inc., a consulting firm that helps manufacturing and distribution organizations elevate business performance and maximize value. She is the author of the forthcoming book The Amazon Effect.
Lora Cecere
Lora Cecere is the Founder of Supply Chain Insights and author of the enterprise software blog Supply Chain Shaman read by over 5000 global supply chain executives. The blog focuses on the use of enterprise applications to drive supply chain excellence.
http://www.supplychainshaman.com/
Harold (Hal) Good
Certified multi-disciplinary business leader with over 30 years’ experience in public and private procurement and public-private partnerships. Portfolio of successful complex projects for major university hospital, airport, convention center, and city & county government agencies. Inducted into the CPO Rising Procurement Hall of Fame, Harvard Club, Boston MA – 2016, “IBM Futurist” since May, 2015.
https://www.linkedin.com/in/haroldgood/
Adrian King
Adrian is a certified Program Manager and accomplished operations leader with extensive experience in IT Portfolio, Project, and Program Management, as well as IT Service Management. He has a proven track record delivering top results for global companies and major institutions through successful development and implementation of intelligent IT strategies. He is passionate about establishing and leading teams to deliver customer results, drive improvements, and solve challenges in IT and business operations.
Mike Stay
Leader, Director, General Manager Operations Supply Chain, Logistics, 3PL, 4PL, Warehousing, and Transportation (Leadership, LION)
https://www.linkedin.com/in/mikestay/
Note: Bios were pull from a variety of sources including the influencers’ own websites, LinkedIn profiles and editorial credits.
December 6th, 2017 at 10:23am
I could not agree more! B2b used to operate behind the curtain. But today’s marketplace is directed and driven by consumers who want to see the entire chain and channel operating and speaking as ‘one’. This puts greater pressure on B2b companies to find the conversation drivers in the influencer networks that are driving opinion and people to think about their businesses and products. We see this dramatically in the food industry where ingredient makers and suppliers are under a tight microscope. And, social influencers are driving consumers to inspect and engage further. Resisting their questions and interests is a deadly strategy.