Welcome to the Arketi Friday Flyer!
Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around public relations, digital marketing, and all things B2B technology.
Public Relations
Pitching media can often feel like a game. You may find yourself asking, “Will I get lucky today?” or “Should I take a risk or play it safe?” Check out this piece on how to draft pitches with the reporter in mind. The article uses two pitch examples and breaks down how they can be improved. (PR News)
So now that you’ve secured that interview for your SME, it’s time to think about prepping them for the call. This article breaks down the two most common mistakes people make when talking to the media, and how to avoid them with proper media training. Luckily the B2B technology space is a little more forgiving than some of the stories in here, but the points still stand. (PR Daily)
Digital Marketing
With many events becoming virtual, companies are moving to virtual tradeshows, and we are starting to see unique solutions. Some companies are running with the “virtual” aspect, using full VR experiences and demos, while others are emulating the booth experience through Q&As and swag giveaways. (EventMarketer)
B2B Writing
Effective writing matters more than ever. Plain and simple, B2B business articles must fight through the noise of information currently available, and strong writing is at the foundation. Here are five things to think about when crafting these B2B articles. (B2B News Network)
B2B Messaging
B2B story arcs define everything in B2B marketing including messaging, campaigns and content creating. This article discusses the eight most common B2B narratives out there with very helpful visuals. Check it out and maybe this will help you craft messages in the future. (B2B Marketing Zone)
Brainstorming
It seems like just yesterday that we were brainstorming new campaigns and initiatives for 2020. Skip ahead three or four months, and we’re now brainstorming with the added challenge of remote work. This article gives some great advice for running a successful remote brainstorm. We are big fans of using emojis to vote. (The Muse)
