Welcome to the Arketi Friday Flyer!
Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around public relations, digital marketing, and all things B2B technology.
B2B Marketing
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes. Some of those mistakes—such as not segmenting audiences and not properly designing for mobile—can significantly reduce engagement. Check out this infographic on 10 Email Marketing Do’s and Don’ts (MarketingProfs)
Nearly 90% of executives believe in the power of events, and 30% of marketers say events are the single most effective marketing channel. Of course, people must know about the event for it to succeed. Try these 13 steps to maximize your event marketing efforts. (PR Daily: 13 smart, affordable ways to promote events)
Welcome to the age of the virtual presenter. You still have a key audience to influence, inform or entertain – they’re just on the other end of an internet connection. While there are many key crossovers in the virtual and live presentation skillset, there are some important adjustments you should be making to suit your medium. Here are five top tips to boost your presence and confidence when presenting or engaging any audience online. (The Drum: How to make the screen your stage: 5 tips for virtual presenters)
B2B Public Relations
Fake news is not a fake problem. It can reshape public opinion, influence elections, and even lead to societal instability. In the PR industry, we should be able to spot these stories better than anyone else—but it’s not always that easy. It is possible to spot fake news early because of patterns in the way it spreads, according to researchers. (PRNews: How a Story Spreads Can Help PR Pros Spot Fake News)
Being the communication hero is a great feeling. Who doesn’t love to tell an executive that you secured an interview for her on NPR, that you exceeded benchmarks for the new social media campaign or finished a messaging framework ahead of schedule? On the other hand, are you eager to explain to an executive that the NY Times passed on an op-ed, newsletter open rates fell short of the target or another brand already is using a tagline that she loves? Here are some things to keep in mind when having difficult discussions. (PRNews: Three Tips to Help Navigate Difficult PR Conversations)
Social Media
Along with everything else in the world, COVID-19 has unquestionably upended social media. According to the latest GlobalWebIndex data, 40% of the U.S. population continues to spend more time on social media than before the outbreak. With this, comes some great opportunities for social media strategy—but remember to stay vigilant. (PR Daily: How you should adapt your social media strategy during COVID-19)
Creative Corner
We all know the pain: staring at a blank page, waiting for inspiration to strike. In this “Year of Creativity”, it’s important to take a step back and understand the best ways to brainstorm. For example, take the pressure off. Don’t feel like you have to come out of every meeting with that golden egg. Here’s a quick guide to brainstorming. (MarketingProfs: The Ultimate Guide to Coming Up With Useful Ideas)
