Eight Questions With: Tiffani Bova

This best-selling author and Growth & Innovation Evangelist for Salesforce believes in the art of storytelling

If you could teach a college class, what would it be called? And what would it cover?
The Art of Storytelling: I have learned throughout my career that no matter what you are trying to accomplish, telling a story inspires the other person (client, colleague, team member, executive, etc.) to do something. When in sales, convincing a client to change is easier when you provide examples of how others have done it. Mentoring someone is easier when you share your own journey in an educational way. Marketing to increase awareness, stand out, and drive action requires a well-crafted story.

What can’t you live without?
Professionally, my alone time. It would be impossible to assimilate all I get the chance to learn each day, determine how to best use that knowledge, and then create the output across all the various channels I run. Taking time to think is something I have learned to carve out each day. Whether it is on an airplane, train, or the backseat of a car, I must block out time on my calendar. Personally, working out to great music. It helps me clear my head and get refreshed for the next day.

What is the best business advice you have ever received?
Trust the process. Be patient. You can’t fake ‘time’ in a role, or with a client, or developing a skill. If you don’t trust you are investing in your future, then you are cheating yourself out of your personal journey.

What is your favorite place in the world to visit?
Hawaii, which is where I was born and raised. I didn’t leave full-time until I was almost 30 years old. I like to say my home airport is in Los Angeles, where I live; but my “home” is in Hawaii.

What is the hardest thing you’ve ever done?
Leave a job I love to go after another chapter in my career.

What is the smartest marketing, communications or PR thing you’ve ever done?
Getting media-trained. There is no question the training from nearly 20 years ago continues to develop and has served my career well. As a salesperson who had to learn how to be a marketer, communicating in a broader forum takes practice.

What are you currently reading?
I’m coming up for air after writing a book and am almost ready to start reading again. I enjoy podcasts when travelling, books on vacation and social media to keep me up-to-date. I’m half way through “Imagine it Forward: Courage, Creativity and the Power of Change” by Beth Comstock and just finished “Becoming” by Michelle Obama.

What is your motto or favorite quote?
You don’t win or lose. You win or learn.


Eight questions with… is an occasional series where we ask marketers to share a little of their professional and personal insights. To suggest someone you’d like us to ask eight questions – or to answer them yourself! – go to https://arketi.com/8questions.

By Emeka Okeke – May 22, 2019

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