Eight Questions With: Victor Cooper

What if … Cox Communications’ Senior Manager of Public Relations becomes the first-ever sommelier at Atlanta’s iconic fast-food joint, The Varsity?

If you could teach a college class, what would it be called? And what would it cover?
Class: Philosophy. Cover: Epicureanism. Enjoying life during our daily hustle is a must.

What can’t you live without?
Soul food: I know I shouldn’t eat fried and greasy food, but it’s so good.

What is the best business advice you have ever received?
Hire people smarter than you.

What is your favorite place in the world to visit?
Get your handkerchiefs out: wherever my children are.

What is the hardest thing you’ve ever done?
Building a PR department from scratch. Erecting a communications team to cover external, internal, analyst relations, social and events is no small task.

What is the smartest marketing, communications or PR thing you’ve ever done?
Finding a way to integrate an international team.

Whom would most like to eat lunch with and where would you take them?
I would take my favorite artist, Trey Anastasio, Phish’s lead vocalist and guitarist, to Atlanta staple, The Varsity.

If you weren’t in your current profession, what would you be?
A sommelier: See my answer above about Epicureanism.


Eight questions with… is an occasional series where we ask marketers to share a little of their professional and personal insights. To suggest someone you’d like us to ask eight questions – or to answer them yourself! – go to https://arketi.com/8questions.

By Arketi – June 25, 2019

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